tatum french

A full service creative studio specializing in

branding, event design, and website design.

BRANDING WITH PERSONALITY

  • BRAND IDENTITY. WEBSITE DESIGN. TYPOGRAPHY. ILLUSTRATION.

meet t

the girl behind it all

Hey hey! I’m Tatum. Your neighborhood aesthetics junky and lover of all things pretty. Design is how I bring the bits and bobs floating around your head to life— making your brand, project, or idea feel totally you. Whether we’re building from scratch or bringing new life to something that’s already blooming, I’m here to shape it with care, creativity, and a little bit of magic. My style lives somewhere between clean and modern, fun and funky; always thoughtful, always you-shaped.

My creativity doesn’t stop at the screen: it blooms, quite literally, through my floral business. Enter: ELVN&CO FLORALS. To me, branding and blooms come from the same place: rhythm, balance, color, and storytelling. Whether I’m designing a logo or building a bouquet, it’s all about connection, intuition, and creating something that just feels right.

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MY DESIGN PROCESS

  • Getting acquainted.

    We’ll start off by discussing your dreams, your story, and your priorities— everything that makes your brand uniquely yours. This step lays the foundation for thoughtful, aligned work that reflects who you are, and the vision you’re ready to bring to life.

  • Shaping the vision.

    With everything we’ve discovered together, it’s time to land on a clear, focused creative direction for your brand. Behind the scenes, I dive in deep— dreaming, sketching, refining, and carefully weaving your feedback into every single choice.

  • The hand off.

    This is the big reveal: your shiny new brand, fully formed and ready to go. I’ll deliver your files, guide you through implementation, and cheer you on as you announce to the world that you’re here, ready to make moves and be impossible to ignore.

RECENT PROJECTS

A little backstory: This Design Playdate is an ode to my little home🫶🏻 I’ve been collecting photos from what I’ve been calling “photo hour” (which is actually a 20 minute window each afternoon where the sun shines beautifull
Where tousled waves meet curated cool 🌊✨ The Salty Strand is a coastal salon concept brought to life with sun-faded palettes, playful type, and a wink of retro charm. Think sea breeze, salty air, and your coolest friend’s bathroom counter &md
Gentle strength, vibrant warmth, and deep trust — the identity for Delighted Birthing Support holds space for all of it. ✨ From joyful colors to hand-drawn textures, every detail is designed to honor the emotional landscape of birth work &mdas
We’re blooming with excitement to share the brand identity for @vesselfloralco — a San Diego-based floral design studio rooted in warmth, craft, and quiet strength 🌿 Inspired by hand-drawn textures, vintage pottery, and grounded earthy
BOUNCEBACK⭐️ Just sent this branding off and couldn’t be more excited to see them grow! The perfect blend of clean, strong, and feminine. It’s all about energy you can feel—sporty, cheeky, and totally in motion. This identity b
When two best friends team up? Magic happens✨ TF. had the honor of bringing Junie Jewelry Co’s brand to life this past year—from dreamy color palettes to playful typography and a vibe that feels just as golden as Junie’s pieces💫