FREQUENTLY ASKED QUESTIONS
let me help you
Here are a few helpful Q&A’s to give you a better look into our branding processes and ethos.
1. Who is behind TF Designs?
Hi, I’m Tatum French — designer, deep thinker, and playful perfectionist behind TF Designs. I bring together strategy and storytelling to craft visual identities that feel both imaginative and intentional. This studio is where big ideas and refined details meet. Want to hear more of my story? Click here.
2. What does TF Designs specialize in?
TF Designs is a creative studio focused on branding and visual identity for small businesses, passion projects, and playful concepts. I design logos, brand systems, packaging, websites, and more — all rooted in thoughtful strategy and a bit of magic. Click here to see the projected I’ve poured my heart into.
3. What kinds of clients do you work with?
I work with values-driven founders, dreamy startups, and creative thinkers who care about aesthetics and intention. Whether you're launching something new or refining something you’ve outgrown, I’m here to help you build a brand that feels like you.
4. What’s your design style?
My work lives at the intersection of clean and clever. I love contrast — bold with soft, modern with nostalgic, playful with a polished feel. Every project is tailored, but my style tends to be thoughtful, minimal, and rooted in identity.
5. What’s your process like?
I guide clients through a collaborative process that blends strategy with design. It usually looks like: discovery → direction → design → delivery. I ask questions, make moodboards, sketch (digitally), and refine until your brand feels just right.
6. How long does a branding project take?
Most full-scope branding projects take between 4–6 weeks, depending on the scope and your timeline. I build in breathing room for thoughtful decision-making and give each brand the focused attention it deserves.
7. Do you offer one-off logo design?
Nope — and here’s why: a logo without context is just a mark. I believe in building full brand systems that work across touchpoints. That’s where the magic happens — when your visuals actually work for your brand, and making everything your clients see scream you.
8. How do I get started working with you?
Start by filling out the inquiry form on my contact page. If it feels like a fit, I’ll follow up with a proposal and we’ll get into the nitty gritty of what will help your brand grow bigger and better. From there, we dream, design, and dazzle your clientele.