tatum frenchA full service creative studio specializing in
branding, event design, and website design.
BRANDING WITH PERSONALITY
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BRAND IDENTITY. WEBSITE DESIGN. TYPOGRAPHY. ILLUSTRATION.
meet t
Hey hey! I’m Tatum. Your neighborhood aesthetics junky and lover of all things pretty. Design is how I bring the bits and bobs floating around your head to life— making your brand, project, or idea feel totally you. Whether we’re building from scratch or bringing new life to something that’s already blooming, I’m here to shape it with care, creativity, and a little bit of magic. My style lives somewhere between clean and modern, fun and funky; always thoughtful, always you-shaped.
My creativity doesn’t stop at the screen: it blooms, quite literally, through my floral business. Enter: ELVN&CO FLORALS. To me, branding and blooms come from the same place: rhythm, balance, color, and storytelling. Whether I’m designing a logo or building a bouquet, it’s all about connection, intuition, and creating something that just feels right.
XO
the girl behind it alltf.
THE TF. PROCESS
An inside look at the collaborative process that shapes your brand from concept to completion.
Getting acquainted.
We’ll start off by discussing your dreams, your story and your priorities. This step lays the foundation for thoughtful, aligned work that reflects who you are.
In this step, you’ll share your vision through a brand discovery questionnaire. You’ll also receive a proposal and outline of deliverables, along with an invoice and contract. From there, we move into moodboarding and concept development— a thoughtful exploration to uncover the perfect direction for your brand.
Shaping the vision.
With everything we’ve discovered together, it’s time to land on a clear creative direction for your brand. Behind the scenes, I dive in deep— dreaming, sketching, refining, and weaving your feedback into every choice.
Moodboards, concepts, color, typography, and layouts are explored with intention, ensuring that every detail feels aligned, purposeful, and unmistakably yours. This is where the magic happens, the ideas start to take shape, and your brand begins to feel alive— thoughtful, refined, and something you’ll be excited to share with the world.
The hand off.
This is the big reveal— your shiny new brand, fully formed and ready to go. I’ll deliver all your files, guide you through implementation, and cheer you on as you announce to the world that you’re here, ready to make moves, and impossible to ignore.
It’s everything you dreamed of— carefully crafted, fully yours, and officially unleashed.
RECENT PROJECTS
