About LW24.Lovely Weekend is a weekend designed fully by women for women to draw near to each other and to the Lord. This year was built around the daring, declarative theme: “Send Me.” It wasn’t just a phrase — it was a heart cry. A bold ask. A creative commission. The visual identity for the weekend reflected that same energy: bright, spirited, and full of motion. Think oversized type that didn’t whisper — it declared. Color choices broke the mold of traditional women’s event palettes, opting instead for vivid contrasts that symbolized the movement from passivity to purpose.
The branding was intentionally crafted to match the spiritual message: calling women to reclaim their place with God and go. Every element— from the punchy typography to the playful yet purposeful layout— was designed to spark something. There was a sense of urgency without fear, boldness without pressure. "Send Me" wasn’t about having it all figured out — it was about saying yes anyway. The design mirrored that tension: clean lines interrupted by hand-drawn elements, clarity intersected with creativity. It all added up to a visual language that felt alive, full of faith, and ready to move.
This weekend carried the bold, creative energy of the Send Me theme into every corner of the experience. The branding didn’t just support the message— it moved with it. Oversized, funky shapes framed the photobooth and created playful moments of interaction, while vibrant signage, session screens, and merch all echoed the same spirited visual language. Each attendee received an on-brand keychain, a custom-designed program and journal, and a set of punchy stickers— small, intentional pieces that turned the message into something tangible. From directional signs to the merch store setup, every element was designed to feel loud in the best way, a physical expression of faith on the move.
What the weekend sounded like:LW24 Playlist
"Available" – Elevation Worship
The anthem of the weekend. Raw, surrendered, and full of that “Here I am” heart. It captures the exact spirit of the message — willingness over perfection.
"Firm Foundation (He Won’t)" – Maverick City Music, Chandler Moore, Cody Carnes
A steadying truth. If He won’t fail, then we can go boldly. Faith meets confidence.
"You Say" – Lauren Daigle
Identity re-rooted. A powerful reclaiming of who we are in Christ, which always comes before being sent.
"Do It Again (Live)" – Elevation Worship
A faith-building declaration. It carries that sense of expectancy and movement — that He’s not done yet.
"I’ll Go" – Isla Vista Worship
A fresh, bold response to the call. Light, rhythmic, and beautifully committed — the perfect “Send Me” closer.
