PLAYDATE: THE SALTY STRAND
About Salty Strand.The Salty Strand is a fictitious hair salon dreamt up for the cool girls and coastal romantics—the kind who collect sea shells, chase golden hour, and always have a little sand stuck between their toes. She doesn’t actually exist (yet), but her vibe? Immaculate.
Rooted in beachy ease and soft, sunkissed femininity, the branding evokes mermaid-core magic with a touch of sun-bleached nostalgia. Think: salty waves (in your hair and the ocean), hand-drawn shells and florals, and a color palette that feels like warm skin after a long day in the surf.
From its laid-back logo to its dreamy moodboards, The Salty Strand feels more like a lifestyle than a business. A little retro, a little sea-witchy, and totally free-spirited—this fake salon is a love letter to summer days and strands that shine under the sun.
She’s not real, but we kinda wish she was.
*Sorry if you got excited, but it could be! See my Define+Design service or email me at tatumjfrench@gmail.com to learn more!*
What Salty Strand is listening to:Seafoam & Slow Waves
“Cool About It” – boygenius
Gentle and wistful, like telling secrets with your best friend under a beach umbrella.“Moon River” – Frank Ocean
Classic romance with a modern shimmer—like sea glass in song form.“Girls Just Want to Have Fun” – STRFKR (Cyndi Lauper cover)
A dreamy, slowed-down version of the iconic anthem, perfect for golden hour hair moments.“Everything” – The Marías
Sultry, sleepy, and effortlessly cool—like the girl with salt-crusted waves and glossy lips.“Cinnamon Girl” – Lana Del Rey
Sweet and sad and sparkling like a tidepool full of secrets.